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With media consumption habits gradually tilting towards broadband-delivered digital content, understanding and monitoring the web has become a strategic imperative for business communications. Cision's dynamic web monitoring solution comprises three key components.
Let's start at the beginning - Core Web Monitoring
Cision's core web monitoring uses search technology to track tens of thousands of UK and international sites, including:
- Technorati Top 100
- AdAge Power 150
- Top 100s from The Times and Guardian
- Ogilvy Top Sector Blogs.
This core web monitoring sample ensures you have the mainstream covered.
Taking it further - Bespoke Web Monitoring
You know the Internet is all about niche. The key to online management is therefore identifying those sites that relate specifically to your brand, to your campaign, to your stakeholders.
Cision will work with you to build a bespoke monitoring universe, featuring key non-mainstream sites that complement and extend the range covered by core web monitoring.
As new, influential sites emerge they are added to the monitoring universe, while those fading from influence fall down the pecking order or are removed altogether.
The result is a dynamic monitoring process that reflects the organic nature of the web itself.
The rise of the social network - Web 2.0 Monitoring
Social networks such as MySpace, Facebook, YouTube and LinkedIn have established major claims to people’s online attention. Community-powered news portals, of which Digg is the best known, are considered key sources of information by millions of dedicated users. At the same time, such Web 2.0 thinking is rapidly being assimilated by the traditional media.
Cision believes that social media require a social solution. In approaching these sites in the ways in which they are approached by their users – Cision’s Web 2.0 Monitoring provides an efficient mirror of the user experience.
Web 2.0, in combination with core and bespoke monitoring, form Cision's dynamic web monitoring solution and represent the most rigorous approach to the Internet on the market.